Delmas. All Power Audi’s title fight of the 2019 Global Touring Cars Africa Championship (GTC) ended in the very first lap for Simon Moss, while taking the lead in the season finale. It was an unfortunate ending for the successful All Power Audi Team’s 2019 campaign at Redstar Raceway in Delmas.

Simon Moss was just two points adrift, ahead of the final round of the GTC Championship at Redstar Raceway. With the most wins to his name, and leader of the championship for the first six rounds, he was one of the top favourites for the crown. As lady luck would have it, Moss by tack position, had just reclaimed the championship lead when a mistake by another competitor resulted in a huge accident - putting paid to any championship hopes.

The preparations before the last round were less than ideal for the All Power Audi Team, besides the fact that Simon Moss and Tschops Sipuka were the only two drivers that had never been to Redstar Raceway. The four kilometre Delmas Racetrack, which is known for its tight twists and turns, was an extra hurdle to overcome.

Race 1: At the rolling start, Moss was able to put championship leader, Keagan Masters, under pressure and took second position. “The car felt really good and I knew I was able to push the All Power Audi the way I wanted to,” Moss explained. By turn five, Moss showed a strong pace and piled the pressure onto Wolk, who went off the circuit. Wolk’s attempted recovery resulted in the accident that ended Moss’s championship aspirations. Tschops Sipuka saved the honour for the All Power Audi Team with a fourth position.

Race 2: Tschops Sipuka took an early second position in the race and was en-route to score a final podium of the season. It was a hard fight for Sipuka, to keep his P2 from Keagan Masters and Johan Fourie. In the fourth lap, it was Fourie who pushed Tschops out of the way and off the track. Sipuka recovered to get back on to the circuit and finished his race in 5th position.

“By race day we had achieved a setup that I believe could have easily given Simon a five second win in Race 1. However, lady luck was not on our side as that huge mistake by Wolk relinquished us from a very possible championship title to 5th place - a bitter pill to swallow. This year has clearly showed us that the reverse grid favours the more conservative competition. Simon won seven of the 16 races and was on pole position in five of the eight rounds and still wasn’t able to take the title home. Most importantly, this year has showed us once again, the great team spirit we have and the magic our team is capable off. We had some really big tasks at hand during the season and our team members dealt with it in a very impressive way. Tschops Sipuka did an amazing job in his first year of the GTC championship. His maiden win after just 6 rounds was a testament to it. We leave this year’s championship on a positive note,” commented Terry Moss, All Power Audi’s team manager.

Audi connect will be introduced into the local market with the imminent arrival of the new Audi A4 which is due in October. The technology brings real-time online connectivity to the driving experience with a host of features linking the car, driver and environment via the smartphone. With completely integrated in-car connectivity, the new Audi A4 becomes a digitally connected hub for the driver.

Audi connect takes the comfort and enjoyment of driving the new Audi A4 to a whole new level, by providing a range of infotainment, entertainment, remote safety and service functions. The technology focuses on integrating the structures that use online connectivity with the vehicle, to provide real-time information and multiple digital functions. This includes delivering internet services to the car via an embedded sim (installed directly into the vehicle) and used through the myAudi app. When inside the vehicle, the Audi MMI (multimedia interface) and Audi virtual cockpit becomes the mechanic of use.

myAudi app is the central nervous system for Audi connect and allows digital access to the vehicle, anywhere and at any time. It is through this point that the driver can access important vehicle information, manage data and configure and set up certain services. Once activated, the app connects the vehicle with the driver’s everyday life. At any time and from anywhere, the driver will be able to call up real-time information about the vehicle and keep an eye on the fuel level, range, service appointments, warning messages and other functions.

A few of the infotainment and Car2X services of Audi connect will include:

Infotainment services will offer real-time information for navigation and infotainment. Live and integrated Google Earth navigation and traffic information allow the driver to easily plan trips through the myAudi app and send destinations and routes directly to the vehicle. Live information around points of interests, traffic information and weather updates are also included.

Safety and services features will support the driver in the event of damage, breakdown or minor accidents. Notification of when a service is due is also integrated into the functionality.

Security & Convenience services will include remote functions (model-dependent) that network the vehicle with the smartphone. This will allow the vehicle to be protected against unauthorised access, giving the driver control of selected vehicle functions by conveniently using the myAudi app. A vehicle status report for information like the oil or fuel levels, mileage or service intervals are easily viewed on the smartphone.

As the world becomes more and more connected, drivers need to be connected to more than just the road in front of them. Audi connect aims to save time, relieve the driver of unnecessary stress and enable a more relaxed and safe driving experience.

As part of the brand’s approach towards digitalisation and innovation, Audi believes that the introduction of Audi connect and its app-driven functionality, will turn the new Audi A4 into a constant connection hub while effortlessly integrating with the customers’ digital lives. This makes for the highest possible safety and comfort with the latest cross-linking technology and a suite of infotainment options.

Customers can look forward to Audi connect rolling out across the Audi model range from quarter four this year as part of a model year change to the product range, with the exception of the Audi Q2, TT and R8.

All new Audi vehicles are sold with the Audi Freeway Plan (AFP) which includes service and maintenance cover for the first five years and/or 100 000 kilometres (whichever occurs first). With an AFP extension, Audi vehicles are then covered for an extended period of up 10 years and/or 300 000 kilometres. As a further allowance to our customers during these uncertain times, Audi has increased their efforts of support within the AFP and AFP extension contracts.

The Audi Freeway Plan and Freeway Plan extension will continue its offering of peace-of-mind motoring by extending any contracts expiring between the period: 27 March - 30 June 2020 (both days inclusive), by including a complimentary and additional three months to the plan.

The extension of support is based on a period of time (three months from date of expiry within the prescribed period) and is not based on the mileage perimeters of the vehicle. As a result of the extended and phased approach to the South African National Lock-down timing, Audi hopes that this additional period of support will bring some relief, convenience and ease to our customers and Audi drivers during this time.

For any queries, please contact the Audi Customer Interaction Centre on 0860 434 838 or email: [email protected]

All new Audi vehicles are sold with the Audi Freeway Plan (AFP). This is a comprehensive service and maintenance programme designed to give the customer the best value in terms of peace of mind motoring for the duration of the contract. The AFP eases the bother of budgeting for unexpected service and maintenance expenses and protects all Audi vehicles within its first five years and/or 100 000 kilometres (whichever occurs first).

The AFP eases the bother of budgeting for unexpected service and maintenance expenses and protects all Audi vehicles within its first five years and/or 100 000 kilometres (whichever occurs first). With an AFP extension, Audi vehicles are then covered for an extended period of 10 years and/or 300 000 kilometres. Audi realises the uncertain circumstances currently facing Audi drivers and has implemented the following measures as an effort of relief during this time.

The Audi Freeway Plan and Freeway Plan extension will continue its offering of peace-of-mind motoring by extending any contracts expiring between the period: 25 March to 30 September 2020 (both days inclusive), by including a complimentary and additional month to the plan.

In addition to this, any services needed to be performed as part of the time and/or mileage intervals included in the Audi Freeway Plan and Freeway Plan extension parameters, will be granted a grace period of 1 month and/or 1,500 kilometres. Audi hopes that this will bring some sort of relief, convenience and ease to our customers and Audi drivers during this time.

For any queries, please contact the Audi Customer Interaction Centre on 0860 434 838 or email: [email protected]

Audi has introduced a convenient, online tool which provides a cost estimate to Audi owners who are planning on extending their Audi Freeway Plan (AFP) through a quick and easy process. The new AFP online calculator allows consumers to input their current vehicle details and select a desired service and/or maintenance cover option according to time or mileage perimeters.

The online system will generate a simple cost estimate to the AFP extension request in an effort to guide the consumer's purchase consideration without the need to visit or call an Audi Dealership. The Audi Freeway Plan Extension is designed to cover scheduled services and maintenance (or just scheduled services) for up to 10 years or 300 000 kilometres. Audi owners can decide which time or mileage option suits them best, to ensure long-term value and care for their vehicle.

Extending the Audi Freeway plan gives Audi owners immediate, convenient coverage, with no waiting time or period of uncertainty. Owners can benefit from peace-of-mind, knowing that their vehicles are formally covered for scheduled services, with no hidden costs, and protected from any inflation on Audi Genuine Parts pricing. Audi Freeway Plans place no limits on claim value and contracts can easily be extended within the standard plan period, subject to an Audi 80-point vehicle inspection by a franchised Audi Dealership.

To obtain a cost estimate on extending their standard plan, Audi owners can visit the Audi Freeway Plan page on the Audi website and follow the prompts. The Audi Customer Interaction Centre (0860 434 838) is available to follow up to the online query with a formal quotation and to finalise the purchase. "This simple digital tool is an Audi service innovation that will hopefully provide value in the consumer's research and purchase planning around their vehicle's service and maintenance needs," said Hassan Salie, Head of Audi After Sales. "It offers convenience and simplicity and is another way for us to enhance the Audi customer experience."

All new Audi vehicles are sold with theAudi Freeway Plan (AFP). This is a comprehensive service and maintenance programme designed to give the customer the best value in terms of peace of mind motoring for the duration of the contract. The AFP eases the bother of budgeting for unexpected service and maintenance expenses and protects all Audi vehicles within its first five years and/or 100 000 kilometres (whichever occurs first). Audi customers now have the opportunity to extend the standard AFP to an impressive 10 years and/or 300 000 kilometres - a benchmark aftersales offer for customers who are more likely to hold onto their vehicles for a longer period of time or who are looking to retain the value of their Audi vehicle.

The Audi Freeway Plan extension is a stand-alone plan which has been created specifically for Audi vehicles. It is invaluable for those who are close to the end of their existing contract but want to continue driving their Audi vehicle safe in the knowledge that it will be cared for properly. It includes Audi's Vorsprung promise of service excellence and ensures that only trained and experienced workmanship are appointed to maintain the vehicle; that only genuine parts are fitted; and that specialised technical equipment and diagnostic tools are used in servicing the car.

The AFP covers services, wear and tear items and certain repairs after a specialised Audi Dealer assessment. It also warrants against potential defective workmanship, replacement and repair of defective parts on condition that the AFP policy and terms and conditions have not been invalidated. In addition, the AFP allows for participation in Audi Assist which is Audi's roadside assistance programme that provides support in an emergency event.

"We are all aware that vehicles become costly to look after as they become older. At Audi we have also acknowledged that general consumer spending pressures have resulted in longer ownership cycles. For this reason the newly launched Audi Freeway Plan extension is great value for those customers wanting the added peace of mind when owning and looking after their Audi vehicle," said Trevor Hill, Head of Audi South Africa.

The Audi Freeway Plan extensions are now available up to a maximum of 10 years and/or 300 000 kilometres in increments from one year or 30 000 kilometres from the date of original registration. The coverage of the plan is immediate. Quotes and sales of the AFP extensions are available from any Audi Dealership.

Sascha has a long-standing career with Audi. In his previous role, he was the Sales Director for the Region Africa and Middle/Near East, based at Audi’s headquarters in Ingolstadt, Germany and has therefore been very involved in the Audi South Africa business for the past two years.

Professionally, Sascha holds an MBA from Sheffield Hallam University and is a qualified Mechanical Engineer. He started his career with Audi in 1997 within International Sales and Marketing Controlling, being responsible for Pricing in the markets of South-East Asia and later for the United States, Canada and Mexico. Sascha has held various positions within the brand since then. His diverse and extensive experience over the past 23 years comprise of heading up project work within Sales and Marketing; working with a variety of Audi markets and importers such as France, Belgium, Netherlands, Luxemburg, Ireland; as well as emerging markets of India and Vietnam. He has also held various positions in both Sales and Aftersales and has enjoyed exposure in managing many global cross-functional projects. A significant mention was his time in China between 2009 and 2012, when he headed up the Audi Sales department at FAW-VW while positively steering the organisation’s sales performance which made China become the greatest, single market for Audi globally.

“Sascha brings with him a wealth of knowledge and experience as well as a passion to develop and grow the Audi brand and business in South Africa. Given his most recent role, he has a running start and a good understanding of the South African operations and the local Audi Dealer network. He will provide good leadership to Audi South Africa and we look forward to welcoming him to his new home,” says Mike Glendinning, Sales and Marketing Director for Volkswagen Group South Africa.

“I am looking forward to furthering the progress of the Audi brand in South Africa and working together with the internal Audi team and our Dealer partners towards securing future readiness for the Audi business, says Sascha Sauer, Head of Audi South Africa.

Sascha is a German national and is fluent in English, French and speaks some Spanish. In his spare time he enjoys playing golf, scuba diving and spending time outdoors.

The Board of Management of Volkswagen Group South Africa would like to officially welcome Sascha Sauer to Audi South Africa.

Despite the corona pandemic and halted production, customers and fans can explore the high-tech production of Audi with the online AudiStream tour experience. The plant in Ingolstadt is open to visitors in virtual form. Anyone interested can book an interactive tour online at www.audi.stream and experience Audi at home. There are currently no factory tours taking place at the Audi site in Ingolstadt and for many guests who would normally travel from all over the world to see Audi production live, the brand is offering an online alternative with AudiStream. Those who are interested can participate in a virtual tour through the Audi plant in Ingolstadt from home on the display of their computer or mobile device.

Experienced Tour Guides narrate the online tour live from a studio and explain the production processes. With the use of video sequences, participants learn how an Audi is made, from the first production steps in the press shop to the final manual operations during final assembly. Among other things, the processes in the body shop of the Audi A3 and videos from the Audi A4 assembly line can be seen. In addition, the Tour Guides present technical highlights from the Audi world and answer questions in dialogue with participants.

With their knowledge acquired from numerous tours at the Audi plant in Ingolstadt, the Tour Guides determine the route for the roughly 20-minute livestream according to the individual interests of the international participants. Users select the desired stream and a suitable time slot in German or English online at www.audi.stream. The offer is free of charge; fees may be charged for Internet access, however, depending on the selected provider.

With AudiStream, Audi is the first manufacturer to offer online discovery tours. The stream "Audi live at the Ingolstadt factory" has been available since November 2019. Participants can now book additional live sessions. Online tours on other topics from the Audi brand world is also planned to be introduced.

To find out more about AudiStream, Click Here

Audi South Africa has launched a compact SUV in coupé shape to its model range: the Audi Q3 Sportback. The new model combines the strong presence and everyday convenience of an SUV, with the sporty elegance and agile handling of a coupé. This makes it the first compact crossover of the Audi brand. The all-new Q3 Sportback enters the Q3 model range as the halo and design vehicle, emphasising a sporty, practical and elegant positioning in the A-CUV segment of the premium passenger car market. Low roofline and a muscular body: the design.

The Audi Q3 Sportback is a car for customers who appreciate a sporty character as much as an expressive design. The compact SUV coupé stands for strength and precision to an equal degree, and reflects this in all design details. The black grille of the octagonal Singleframe is strongly three-dimensional in design, and this makes it particularly sporty. The same applies for the trapezoidal air inlets and the expressive bumper with its flat blade. The coupé-like passenger cabin acts as a contrast to the distinctive attachments, which are painted in contrasting silver and thus emphasize the SUV character. The low roofline gives way to flat D-pillars and ends in a roof edge spoiler. As a result, the Audi Q3 Sportback appears much longer than its sister model Q3. In addition, the SUV-coupé is almost three centimetres flatter and thus has a sportier appearance.

Above the wheels, strong contours hint at the quattro drive, which is available on the Q3 Sportback 40 TFSI model. The rear with its sporty bumper is every bit as powerful as the front of the Audi Q3 Sportback and many light and shadow effects arise on its structure. The low window, flanked by aero trims, and the sporty bumper, which takes up the look of the air inlets, emphasize the width of the Audi Q3 Sportback. The reversing lights contribute to this as well: They run inwards in a tapered shape, just like the flat headlights. Audi supplies lighting options in two versions on this model. LED headlights and rear lights are standard on the vehicle with an option to upgrade to Matrix LED technology, whose adaptive high beam intelligently illuminates the road as best suits the driving situation.

A total of ten exterior colours are available for the Audi Q3 Sportback, including the new metallic paint colour called Dew Silver, exclusive to the Q3 Sportback. Audi S line exterior trimmings are standard across the range, this includes prominent aluminium elements around the grille, bumper and air inlets. The standard wheel size is 18 inch with an option to upgrade to a larger 19 inch for a further advanced look. Audi also offers the optional Black Styling Package which ensures an even more dynamic appearance as it makes the body appear even sportier thanks to the inclusion of dark surfaces on the bumpers. It also emphasizes the Singleframe, the rear diffuser and the trim strips on the side windows in gloss black.

Sporty on and off the road: the suspension The Audi Q3 Sportback offers driving fun on various terrains. In the urban city, on long-haul road trips, or on easy off-road terrain – the compact crossover is a dynamic all-around performer. It features progressive steering as standard, whose gear ratio becomes increasingly direct as the steering angle increases, along with the sport suspension (also standard) coming into play. Depending on the driving situation, road condition and personal preferences, the driver can vary the car’s characteristics via the standard dynamic handling system, Audi drive select. In six profiles, from markedly comfortable, highly efficient through to sporty and off-road mode. TFSI engines, S tronic, quattro: the drive For the Audi Q3 Sportback, two petrol engines are available on offer in South Africa. These two engine options are also offered across the Audi Q3 model range.

The 1.4 TFSI in the Q3 Sportback 35 TFSI delivers 110 kW and 250 Nm of torque from a four-cylinder direct injection unit with turbocharging. It uses a six speed S tronic transmission and produces a 0-100 km claim of 9.3 seconds. The Q3 Sportback 40 TFSI quattro S line is fitted with a 2.0 TFSI engine producing 132 kW, 320 Nm of torque and a seven speed S tronic transmission which allows it to sprint from 0-100km/h in 7.8 seconds. This engine is an additional offering within the Q3 model range since its launch in August 2019. In this model, the quattro all-wheel drive takes on the job of force transmission as standard and thereby makes for a more dynamic and stable drive. Variable comfort: Interior and space concept.

The Audi Q3 Sportback is one of the most spacious models in its segment. The dimensions emphasize its sporty character: It is 4,500 mm long, 1,556 mm tall (without roof antenna), and 1,843 mm wide. This makes the SUV coupé 16 mm longer, 29 mm flatter, and 6 mm thinner than the Audi Q3. The wheelbase is exactly 2,680 mm in both models and forms the basis for a generous space offering.

The sporty design of the exterior is continued in the interior of the Audi Q3 Sportback. The accentuated horizontal lines make the interior appear spacious and roomy. The robust design-look of the door panels reflects the strong character of the SUV coupé. The Audi Q3 Sportback has been designed as a fully-fledged five seater. It offers comfortable entry, a good overview and a sporty seat position for the driver and front passenger. The rear seats offer space for three people. They can be moved 130 mm longitudinally as standard; their backrests are divided into three sections, and their inclination can be adjusted in seven stages. The volume of the luggage compartment ranges from 530 l to 1,400 l. The loading floor can be adjusted to two levels, and the rear shelf is located beneath it. The storage and luggage compartment package is a further available option. It includes nets on the backs of the front seats, a compartment under the front passenger seat, a luggage compartment net, and LED spotlights in the tailgate.

As part of the optionally selected Comfort Package, Audi will deliver an electric tailgate that can also be opened and closed with a foot motion. Included in this package, the front seats – electrically adjustable and heated – offer a sporty position and a high level of comfort. Depending on the equipment, there are sport seats with contrasting stitching and coloured stripes (orange or grey steel are options for colour choices) along the side panels. The seat upholstery is available in a combination of leather and leatherette as standard. Optionally available is also Alcantara upholstery. In addition, Alcantara surfaces on the instrument panel and the armrests emphasize the progressive design philosophy. In the interior S line package, the seat backrests feature the embossed S logo, and the sport leather steering wheel bears a corresponding emblem. The pedal caps and footrest are made of stainless steel. Inlays in dark aluminium and door sill trims with illuminated aluminium inlays emphasize the sporty look.

In the dark, two lighting packages highlight specific areas of the interior – the ambient lighting package (standard) and the multi-colour contour/ambient lighting package (optional extra). With the indirectly, extensively radiated ambient lighting, door panels and centre tunnels look as if they are floating, whereas the focused contour lighting traces the concise design lines of the interior. The top-of-the-range version can be adjusted in 30 colours, and also backlights the quattro logo on the passenger side of the dashboard as well as the Audi rings in front-wheel-drive models. A further attractive optional piece of equipment includes the two-piece panoramic glass sunroof when added to the vehicle, creates an advanced sportier appearance. The standard two-zone deluxe automatic air conditioning offers separate temperature distribution for the driver and front-passenger sides and for the rear. Digital world: Displays and operation.

The control and display concept of the Audi Q3 Sportback is progressive, logical and easy to understand. It also shows how Audi is pushing ahead with the digitalization of its new models: A digital instrument cluster (digital cockpit) with an 8.8-inch screen diagonal, which the driver operates via the multifunction steering wheel, comes with the integrated MMI touch radio plus as standard. Customers have the option of replacing the digital instrument cluster with the Audi virtual cockpit, which allows them to switch between many information levels and multiple views. In the top-of-the-line system which part of the Technology Package, the Audi virtual cockpit plus comes with a 12.3-inch screen diagonal along with MMI Navigation Plus. The driver can select from three different displays in the MMI, including a particularly dynamic layout with red graphics elements. The size of the circular instruments and the infotainment content can be varied by means of the View button on the multifunction steering wheel. When a function is selected on the touch display, it emits acoustic feedback. Just like in the brand’s full-size class models, it is surrounded by wide, high-gloss black trim. Together with the air-conditioning control unit located beneath it, the display is ergonomically tilted 10° towards the driver.

The flat menu structure is complemented by a control unit that uses natural language and can also understand free-form communication. Entering a navigation destination and the MMI search are based on free-form text input. The standard Audi smartphone interface ensures interconnectivity between the car and smartphone. This integrates Android and iOS cell phones into the on-board infotainment system. The content of the smartphone is shown on the MMI display via Apple CarPlay or Android Auto, and no cables are required if the top infotainment system (MMI navigation plus) is used with an iPhone. The optional Audi phone box and the Bang & Olufsen Premium Sound System with virtual 3D sound complete this comprehensive offer. Outstanding in any situation: the assist systems.

In the Audi Q3 Sportback, a few systems are used for safety. These include the lane departure warning and the lane change warning. While the former helps the driver to remain in the lane, the latter points out critical situations when changing lanes, such as if there is a vehicle in the blind spot. The Audi pre sense basic system outputs a visual, acoustic and haptic warning to the driver in the case of a collision. In an emergency, it causes full braking and initiates the Audi pre sense basic safety measures.

Ultra-modern optional extra systems such as the 360 degree cameras offer assistance with parking and maneuvering. They show the direct surroundings of the SUV coupé on the MMI display, and the driver can choose from several perspectives. The park assist automatically guides the car into and out of parking spaces. If, for example, the driver wants to back out of an entrance, the rear cross traffic assist warns about approaching vehicles that the system classifies as critical. Rear parking aid is available as a standard feature on this model. Audi also offers the Parking package which bundles a few optional parking features together, this includes park assist, 360 degree cameras and electrically adjustable exterior mirrors which can be folded, heated and auto-dimmed. Local packages: offering simplicity.

The Audi Q3 Sportback will offer the package concept as introduced on other new models launched in South Africa. The concept aims to reduce complexity when ordering a new vehicle, considering that a customer is generally faced with a long list of options to choose from. It classifies key options according to a specific customer need and offers a straight-forward value proposition that is easy for a customer to understand. These packages have been defined by a combination of customer preferences as well as strategic options which aim to highlight Audi’s uniqueness or technology enhancements.

The packages include:

Comfort

Technology

Sport

Parking

S line interior

Black styling

Within each package structure is a few options suited to the particular proposition. Please visit the Audi website to find out more. Market introduction and pricing The Audi Q3 Sportback is produced at Audi’s Hungarian plant in Győr. The vehicle is now currently available for sale at all Audi Dealerships in South Africa.

The model range is priced as follows:

Audi Q3 Sportback 35 TFSI S tronic From R 693,000

Audi Q3 Sportback 40 TFSI quattro S tronic From R 737,000

Both models come standard with the 5 year / 100 000km Audi Freeway plan, inclusive of all taxes.

Sascha has a long-standing career with Audi. In his previous role, he was the Sales Director for the Region Africa and Middle/Near East, based at Audi’s headquarters in Ingolstadt, Germany and has therefore been very involved in the Audi South Africa business for the past two years.

Professionally, Sascha holds an MBA from Sheffield Hallam University and is a qualified Mechanical Engineer. He started his career with Audi in 1997 within International Sales and Marketing Controlling, being responsible for Pricing in the markets of South-East Asia and later for the United States, Canada and Mexico. Sascha has held various positions within the brand since then. His diverse and extensive experience over the past 23 years comprise of heading up project work within Sales and Marketing; working with a variety of Audi markets and importers such as France, Belgium, Netherlands, Luxemburg, Ireland; as well as emerging markets of India and Vietnam. He has also held various positions in both Sales and Aftersales and has enjoyed exposure in managing many global cross-functional projects. A significant mention was his time in China between 2009 and 2012, when he headed up the Audi Sales department at FAW-VW while positively steering the organisation’s sales performance which made China become the greatest, single market for Audi globally.

“Sascha brings with him a wealth of knowledge and experience as well as a passion to develop and grow the Audi brand and business in South Africa. Given his most recent role, he has a running start and a good understanding of the South African operations and the local Audi Dealer network. He will provide good leadership to Audi South Africa and we look forward to welcoming him to his new home,” says Mike Glendinning, Sales and Marketing Director for Volkswagen Group South Africa.

“I am looking forward to furthering the progress of the Audi brand in South Africa and working together with the internal Audi team and our Dealer partners towards securing future readiness for the Audi business, says Sascha Sauer, Head of Audi South Africa.

Sascha is a German national and is fluent in English, French and speaks some Spanish. In his spare time he enjoys playing golf, scuba diving and spending time outdoors.

The Board of Management of Volkswagen Group South Africa would like to officially welcome Sascha Sauer to Audi South Africa.

Trevor Hill joined the Audi South Africa on 1 June 2017 and realised a lifelong dream of coming back to his country of birth, to head up the Audi brand after leaving in 1997. During his international assignments, Trevor worked in Germany, Japan, China, South Korea and the Middle East, gaining invaluable experience in the Audi business in these international markets.

After three successful years at the helm, Trevor’s contract comes to an end on 31 August after which he will return to Audi’s global headquarters in Ingolstadt, Germany. Trevor will be taking up a new position within the Audi Sport division from 1 September 2020. Trevor has been instrumental in leading the Audi Brand in South Africa over the past three years through key brand and business successes. Despite the challenges faced in the premium automotive market, Trevor has expertly navigated the brand to maintain a strong market share and Dealer profitability performance.

During his tenure, the Audi brand image credentials have made good stride in terms of recognition within the premium segment and he has also been responsible for prioritising the introduction of key products to the local market in order to refresh Audi’s model range. Trevor also re-introduced Audi’s participation in local motorsport where the brand had subsequently won the Global Touring Cars (GTC) Championship for Drivers and Manufacturers in 2017 and 2018. “Trevor has always been an excellent team player and an ardent ambassador to the Audi brand,” said Mike Glendinning, Sales and Marketing Director for Volkswagen Group South Africa.

“On behalf of the Board of Management of the Volkswagen Group South Africa, we would like to thank him for his contribution to the Audi Brand in the local market and wish him well in his new assignment,” Glendinning concluded.

In the past week, Motus donated a total of 16 vehicles to five different charities across the country through local importer subsidiaries, Hyundai Automotive South Africa and KIA Motors South Africa, with additional donations by Beekman Canopies. The vehicles will be used to feed South Africa during the extended national lockdown.

“As a proudly South African company that strives to deliver mobility for good to all South Africans, the best way in which we can ensure food security is to assist in delivering food to those who need it desperately,” says Osman Arbee, CEO, Motus. “We are leaders in mobility, and it is a privilege to be able to assist these excellent organisations with vehicles, so that their expertise and dedication to support those most vulnerable communities can be expanded.”

GIFT OF THE GIVERS

Thanks to Hyundai Automotive South Africa, Gift of the Givers received two Hyundai H100 light commercial vehicles (‘bakkies’) as well as a Hyundai H-1 Bus. The organisation, started by Dr. Imtiaz Sooliman in 1992 and today considered the largest disaster relief group of African origin, will be using the vehicles to accomplish their mission of providing nutritious food to impoverished children and families.

"Gift of the Givers values the generous contribution,” said Dr. Sooliman. “The three [Hyundai] vehicles couldn't have come at a more opportune time to increase our logistical capability in ferrying medical teams, delivering food and transporting essential medical supplies and protective wear to frontline health care workers, the SA Police Service and the general public in all nine provinces in South Africa, including many deeply rural areas.

FOODFORWARD SA

Simultaneously, Hyundai Automotive South Africa also donated three Hyundai H100 light commercial vehicles (‘bakkies’) and two Grand i10 Cargo panel vans to FoodForward SA. The organisation, established in 2009 to address widespread hunger in South Africa, is working with a range of social partners to feed insecure households through its network of registered beneficiary organisations.

According to FoodForward SA’s Managing Director, Andy du Plessis, more than 30 million people in South Africa lived below the poverty line before the impact of Covid-19, and that millions of people, such as informal traders and day-job seekers, were surviving by earning a daily income. Many small businesses were also struggling to stay afloat; the country was in yet another recession - and then the Covid-19 pandemic struck.

"It is safe to assume that the Covid-19 collision will be severe and far reaching, both in the short and long term,” says Du Plessis. "Creating better access to food for the poor is critical now and in the coming months. FoodForward SA is committed to scaling up so that households in vulnerable communities receive proper food provisions, and we thank all our donors for their generosity and for caring enough to make a difference."

SANZAF

In similar spirit, KIA Motors South Africa donated three KIA K2700 light commercial vehicles and three KIA Picanto STARTs to SANZAF to assist the organisation in delivering food and other welfare support services to vulnerable communities.

A Section 18A Public Benefit Organisation, The South African National Zakah Fund directly invested R27 million in education in the previous financial year. In addition, the organisation also counselled and assisted 28,000 people through their welfare support services. Under normal circumstances, more than 40,000 people benefit from their monthly food programmes.

“It is really heart-warming to receive this generous donation,” says Yasmina Francke, CEO of SANZAF. “These vehicles will go a long way to ease the load for our teams working on the ground, particularly in these difficult times when we are delivering door-to-door and practising social distancing. Having extra vehicles in circulation will definitely help us with our distributions in needy communities.”

Adds SANZAF Chairperson, Fayruz Mohamed: “As a nation we are facing a humanitarian crisis that requires a collective effort from government, the private sector and civil society. This is one of those examples where a company has certainly shown heart by doing amazing work in supporting the efforts required to serve the poor and the needy.”

RADA & ASHRAFUL ULOOM

But it’s not only the large, networked organisations that has benefitted: people are at the heart of every community, so when a crisis like the Covid-19 pandemic arises, it’s the people on the ground that will make a real difference in their community. To this end, KIA Motors South Africa also donated a KIA K2700 light commercial vehicle to the Madrassah Ashraful Uloom in Marlboro, Johannesburg, to assist the organisation in delivering food and other essentials to the community of Alexandra and surrounds, as well as a KIA K2700 light commercial vehicle to RADA to assist the organisation in delivering food and other essentials to their various RADA CARE Homes.

Founded in 1995, the Madrassah is a community-based organisation that provides a broad range of services to the community it serves. This includes operating three Madrassahs (Marlboro, Edenvale, Alexandra) and a children’s home, as well as assisting widows, the poor and the needy. In addition, the Madrassah also supports prison services and education through seminars and workshops.

“On behalf of Ashraful Aid, I would like to extend our heartfelt appreciation for the generous donation from Motus,” says Suhail Wadee. “It is with the support of the business community that our aspirations and ambitions are realised. Our ability to respond timeously during crisis makes all the difference. The K2700 will allow us to continue our response during these challenging times.”

RADA – an acronym for rape, alcohol, drug, abuse – is a registered NPO that takes positive, meaningful and effective action to combat these addictions and atrocities so that the world can become a better, healthier and safer place in which all can prosper. They operate a number of programmes and initiatives, including the “Adopt-a-Home” project that provides assistance to existing homes of safety for abused and abandoned children, people with disabilities, the elderly and the homeless through the provision of food, clothing, bedding, books and other basic necessities. The programme currently supports up to ten different homes around Gauteng.

“It is imperative that Covid-19 does not reach our facilities as the elderly, homeless, children and people with ongoing immune deficiencies who are cared for in these homes are all high-risk individuals,” says John-Paul Nobrega, Founder and CEO of RADA. “Without the assistance of KIA and Motus, we would not be able to deliver the quantities of food and other essentials needed for each home. We truly value the support that allows us to feed the less fortunate and assist us in alleviating the immediate and very desperate needs of communities.”

L'AVENIR FARMING COMMUNITY

Mitsubishi Motors SA has partnered with L’Avenir Wine Estate and the Pebbles Project to assist L’Avenir in keeping the farm worker community safe, healthy and nourished during the national lockdown. The Pebbles Project has been enriching the lives of children and families in the Western Cape Winelands since its inception in 2004, and with the help of Mitsubishi Motors, are delivering special food parcels to 56 adults and children in this period. These families also have access to proper healthcare services through Pebbles Project’s mobile clinics. The food parcels cost R150 each, and will feed a family of four twice a day for seven days.

According to Ossip, “Our driving behaviour technology allows us to collect telematics data for each driver on our Vitality Drive programme, making it possible to tailor-make premiums for our warranty product.” This telematics-based warranty cover is a world-first, with up to 100% vehicle servicing discounts for driving well.

CEO of Motus Financial Services Kerry Cassel adds, “We are able to cover a more comprehensive list of critical components, with no limits, due to the data we have collected from operating in the motor industry market for decades. This product encourages good driving with premiums based on a driver’s specific driving profile as well as the unique circumstances of the vehicle compared to a market where premiums are mostly undifferentiated.”

Discovery Insure, a leading South African short-term insurance company, has its ambition to create a nation of great drivers. Its business model is anchored on its Shared-value Insurance model that encourages drivers through the Vitality Drive programme to improve their driving behaviour, using telematics data collected from their vehicles, and reward them for their good driving.

Motus Financial Services develops and distributes innovative vehicle-related financial products and services through importers, distributors, dealers, finance houses, call centres and digital channels. Motus is South Africa’s largest automotive group and undisputed leader in mobility. Apart from its interests in financial services, Motus represents 22 Original Equipment Manufacturers (OEMs) through over 300 strategically located dealerships. Its unrivalled footprint across South Africa allows Motus to quickly gauge changes in motoring trends.

“Together, our two companies saw a business opportunity in the market where we could combine Motus’ expertise in the vehicle Warranty business with Discovery Insure’s Vitality Drive programme to create the world’s first telematics-based Warranty product,” said Ossip.

“By driving well, drivers who have our telematics-based Warranty product will be able to access the Vitality Drive vehicle servicing benefit discount up to a maximum of 100% depending on the Vitality Drive status of the client, limited to a R5 000 spend, when visiting a dealership that is part of our vast network, including over 270 Motus Retail service centres as well as Bosch service centres.”

Cassel adds, “Through our extensive years of experience in the vehicle and warranty business, we knew that good drivers looked after their cars and would be better clients to offer warranty cover to.”

“As Discovery Insure, we are excited to work with Motus to bring this world class offering to our clients,” says Kgodiso Mokonyane, Head of Strategy at Discovery Insure. “We look forward to seeing the success of this product and creating a stronger relationship to bring more value to our clients.”

A brand-new Audi model line made its debut in the shape of the A1, having found just over 13 700 South African homes since its launch, the compact hatchback is now ready for round two. Its dynamic design characterizes the new Audi A1 Sportback and is the ideal companion in the urban environment while also being very well suited for longer journeys. With its infotainment and interior features on a par with the full-size class, the A1 Sportback is firmly networked with the digital world. New trim lines and package structures also provide ample opportunity for customization.

Exterior design: Striking with genes of the sporty Ur-quattro

The A1 Sportback has grown significantly in length - with an additional 56 millimetres, it now measures 4.03 metres. At the same time, the width has remained almost the same at 1.74 metres. The new-generation model is only 1.41 metres in height - including aerial, the car is 1.43 metres tall. The wide track and short overhangs provide for a taut, sporty look. The wide, low-placed Singleframe grille and the implied side air inlets dominate the distinctive front. Below the edge of the hood are three flat slits - an homage to the Sport quattro, the brand's rally icon from 1984.

The new A1 Sportback continues its resemblance to the Audi Ur-quattro and Sport quattro when viewed from the side: The wide, flat sloping C-pillar seems to push the car forward even while standing still. The roof contrast line, which is available in two dark colours (black and grey), ends above the C-pillar. This gives the impression that the roof is flatter and the complete car is even lower-slung. All lines on the flanks, from the window edge to the sill, slope upward toward the rear in a wedge shape. The distinctively highlighted wheels and the low shoulder line in between give the A1 Sportback a solid stance on the road.

The distinctive daytime running light graphics of the full-LED lights (standard on 35 and 40 TFSI) echo the dynamic wing shapes from sailing, known as hydrofoils. The design of the shutters for the main light also draws inspiration from sailing. The wing segments on the flanks create an impression of maximum width. A low-set, concentrated look in conjunction with the small rhombus segments in the top section of the headlights provides a sporty appearance.

The dynamic segmentation motif also features in the rear lights to reinforce the instant recognisability of the A1 light graphics. It is encased in the striking 3D geometry of the lens. The seamless light pattern of the graphics in the dark constitutes a remarkable feature of the two-part rear lights.

The new A1 Sportback is available in a choice of ten colours. The roof of the compact model can be optionally finished in a contrasting colour from the A-pillar to the roof edge spoiler.

A sporty character: the Edition #1

The Launch Edition model (known as Edition #1), based on the S line equipment line in Python Yellow paint colour and available from market launch, is particularly distinctive. It impressively showcases the design language of the A1 with numerous contrasts. Large 18-inch Audi Sport alloy wheels and black contrasting roof and exterior mirror housings, set powerful accents to create a sporty look. Borrowing from the legendary Audi Sport quattro, the LED headlights and LED rear lights are dark-tinted. The Audi rings in the Singleframe and the model designation on the back are black, emphasising an increased athletic and trendy appeal.

Freely combinable: the equipment lines

A new feature in the A1 Sportback is the equipment modular lines structure. This provides for a particularly high degree of flexibility for the customer.

Depending on the equipment line - Standard, Advanced or S line - the attachments on the exterior are available in various configurations. With S line equipment, Audi has emphasized the sporty character even more through numerous features. These include larger air inlets, additional sill trims, an elongated slit centrally below the hood with two fins and the larger rear wing. The top-of-the-line engine (Audi A1 45 TFSI) is also recognizable with its striking twin tailpipes.

Audi is additionally affording customers numerous possibilities to select colours and materials accordingly with the Black Styling Package and Contrast Package. The Black Styling Package includes the radiator grille in mate black; grille frame; front air inlet frame; rear diffuser and front spoiler, all in high gloss black. The Contrast Package offers a contrasting roof dome; exterior mirror housing; front spoiler lip and side skirts in Mythos Black Metallic or Manhattan Grey Metallic.

New look: the interior design

"The sportiest interior in the compact class," that was the stated aim of the design. The interior is accordingly driver-focused, with its emotive, customizable design. The eye is drawn in particular to the sporty compact unit of air vent nozzles, hood and the digital instrument cluster. All of the controls and the standard MMI touch display are strongly driver-oriented thus emphasizing the special cockpit character.

The display and the air vent strip on the front passenger side are integrated into an area in black glass look. The optional contour and ambient lighting package brings the interior design to life in the dark if desired through LED light elements in 30 selectable colours.

Various seat and upholstery options are available from standard cloth variations to other sport variants in cloth or leather/leatherette combination. Decorative inlays and accents in the interior of the vehicle provide additional cockpit design enhancements. The inlays are available in black (standard) or the optional slate grey colour. Accents come standard in black with optional colours in silver, yellow and mint.

More space and comfort: the space concept

The new A1 Sportback is much more spacious - making life much more comfortable for the driver, front passenger and rear passengers. Despite the compact exterior dimensions and the sporty roof line, adults in the rear seats still enjoy plenty of head and leg room.

Luggage capacity has increased by 65 litres. Normal capacity is 335 litres; with the rear seats folded down, this increases to 1,090 litres. Loading sill height is a comfortably low 67 centimetres.

Fully digital: operation and display

The new Audi A1 Sportback is fit for the digital future. Even the basic version comes standard with a fully digital instrument cluster with a high-resolution 8.8-inch display. The optional Audi virtual cockpit with an extended range of functions presents comprehensive and diverse information such as animated navigation maps and graphics of some driver assistance systems in the driver's direct field of vision.

Fully connected and always up to date: Infotainment

The infotainment concept in the new A1 Sportback comes from the full-size class. The MMI radio plus comes as standard - it can be operated via the multifunction buttons on the steering wheel and the display in the fully digital instrument cluster. In the top configuration, MMI navigation plus offers a 10.1-inch MMI touchscreen, which blends seamlessly into the black glass-look area. As with a smartphone, all commands are via touch input. The latest generation of voice control further improves the dialog between driver and car.

The optional Audi smartphone interface ensures you are always well connected on board the new A1 Sportback. It integrates iOS and Android smartphones using Apple CarPlay and Android Auto into an environment in the MMI programmed specifically for them, and offers two USB interfaces (1x USB-A, 1x USB-C with increased charging current). Another option, the Audi phone box, thus ensures improved reception quality with LTE support and charges the smartphone inductively via wireless charging according to the Qi standard.

Music and acoustics aficionados will be pleased to find a Digital Audio Broadcasting tuner with the Audi sound system and the Bang & Olufsen Premium Sound System. The optional B&O system drives eleven speakers with an output of 560 watts. Its 3D effect uses the windshield as a reflecting surface. Customers looking to upgrade their technology on the vehicle, are easily able to specify the Technology Package, which contains the Audi Virtual Cockpit; Audi Smartphone Interface and Audi Sound System for R9,900.

Light and particularly robust: the body

The body of the new Audi A1 Sportback includes components made out of hot-formed steel that form the backbone of the passenger cell. The rigid body and exact fits guarantee sportily precise driving and the absence of intrusive noise on board. With a front area of 2.07 sq. and a drag coefficient of 0.31, the new A1 Sportback offers very little windage.

Powerful and efficient: the engines

Whether running around town or going on a weekend excursion - its powerful engines in particular make driving the new Audi A1 Sportback so much fun. There is a choice of three efficient petrol engines with outputs ranging from 85 kW to 147 kW. Turbocharging, direct injection and a particulate filter are standard. Audi is making a seven-speed S tronic dual-clutch transmission available for the 1.0 and 1.5 engines. The exception is the top-of-the-range, 2.0 engine, where a six-speed S tronic transmission shifts gears as standard.

Sporty, poised tuning: the suspension

The axle design of the new Audi A1 Sportback delivers agile handling and a sporty, poised driving experience. The front suspension is a McPherson construction; a compact, lightweight torsion beam axle is used at the rear. Besides the basic suspension, there is an option for a tauter sport suspension. The Dynamic Package, available only on the 30 and 35 TFSI S line models, bundle equipment options to give the A1 Sportback an even sportier trim. This includes a sport suspension, red brake calipers and larger brake discs, a sound actuator and Audi drive select. The Dynamic Package contents come as standard equipment on the top-of-the-range 40 TFSI model.

The brakes of the new A1 Sportback can be precisely metered and provide a responsive, taut pedal feel. The optional hold assist enhances safety on uphill and downhill slopes by preventing the car from rolling after stopping. Wheels are available in sizes from 15 up to 18 inches.

Local packages: offering simplicity

Audi South Africa has introduced a new package concept which will be adopted for all new models to be launched. The concept aims to reduce complexity when ordering a new vehicle, considering that a customer is generally faced with a long list of options to choose from. It classifies key options according to a specific customer need and offers a straight-forward value proposition that is easy for a customer to understand. These packages have been defined by a combination of customer preferences as well as strategic options which aim to highlight Audi's uniqueness or technology enhancements.

The packages include:

The packages include:

• Comfort
• Technology
• Sport
• Lights (for 30 TFSI only)
• S line interior

Within each package structure is a few options suited to the particular proposition. For example, the Technology package includes Audi virtual cockpit; Audi smartphone interface and Audi sound system.

Standard equipment

An extensive list of standard equipment is available on the Audi A1 30 TFSIS tronic:

• 15 inch alloy, 5-arm style (Standard model)
• 16 inch alloy, 10-spoke turbine style (Advanced model)
• 16 inch alloy, 5-arm dynamic style (S line model)
• Anti-theft wheel bolts
• Space-saving spare wheel
• Tyre pressure monitoring system
• Tool kit and jack
• Electronic Stability Control (ESC)
• Electromechanical power steering
• Hill start assist
• Standard suspension
• Start/stop system with regenerative braking
• Halogen headlights
• Headlight range control
• Light/rain sensor
• Separate daytime running lights
• Additional front underbody guard plus underbody stone guard
• Black decorative trims
• Exterior mirror covers in Black
• Exterior mirrors, power-adjustable and heated
• Roof dome in body colour
• 6 speakers
• Bluetooth interface
• Digital instrument cluster
• MMI radio Plus with additional 8.8-inch centre screen integrated into black glass-look centre dashboard
• Voice recognition
• Accent surfaces unpainted, black
• Anti-theft alarm system
• Centre armrest in front
• Dashboard accent surface in Black glass look
• Decorative inlays in polygon structure, Black
• Dimming interior rear view mirror
• Driver and front passenger airbag with front passenger airbag deactivation
• "Delta" fabric seat upholstery
• Floor mats in front and rear
• Folding rear seat backrest
• Front passenger seat with height adjustment
• Hand brake lever handle in leather
• Head restraints in front and rear
• Headliner in titanium grey fabric
• i-Size child seat mounting on front passenger side and on outer rear seats
• Leather-wrapped steering wheel, 3-spoke, with multi-function Plus
• Luggage compartment package with variable loading & luggage net
• Manual air conditioning system
• USB type A interface for charging external devices
• Windshield with heat-insulating glass

In addition to this, the Audi A1 Sportback 35 TFSI S tronic has the following equipment as standard:

• 6 inch alloy, 10-spoke style (Standard model)
• 17 inch alloy, 5-arm star style (Advanced model)
• 17 inch alloy, 5-double-spoke style (S line model)
• LED headlights
• LED rear combination lights with dynamic indicators
• LED interior lighting
• Auto-dimming interior rear view mirror
• Exterior mirrors in body colour

Further to this, the Audi A1 Sportback 45 TFSI S tronic includes the following equipment as standard:

• 17 inch alloy wheel, 5-spoke design with platinum grey inserts
• Audi drive select
• Sports suspension with adjustable dampers
• Exterior mirrors in platinum grey
• Red brake calipers
• S line exterior package
• S line roof spoiler
• 2-zone automatic air-conditioning
• "Novum" fabric seat upholstery
• Decorative inserts in polygon structure, slate grey
• Cruise control
• Interior in aluminium look
• Manually adjustable lumbar support in front seats
• Sports seats in front
• Accent surfaces in silver

The Audi A1 range is priced as follows, along with the standard Audi Freeway plan (5 year / 100 000 km) and inclusive of all taxes:

• Audi A1 30 TFSI S tronic at R 359,900
• Audi A1 30 TFSI Advanced S tronic at R 373,900
• Audi A1 30 TFSI S line S tronic at R 388,900
• Audi A1 35 TFSI S tronic at R 429,900
• Audi A1 35 TFSI Advanced S tronic at R 443,900
• Audi A1 35 TFSI S line S tronic at R 458,900
• Audi A1 40 TFSI S line S tronic at R 488,000

Attached, for information purposes, is a copy of NAAMSA’s quarterly review of business conditions for the South African motor vehicle manufacturing industry, during the second quarter of 2020, as submitted to the DirectorGeneral, Department of Trade, Industry and Competition.

Industry vehicle sales, export and import statistics for 2011 through 2019, together with current projections for 2020, are reflected on the attachment to the submission.

According to Ossip, “Our driving behaviour technology allows us to collect telematics data for each driver on our Vitality Drive programme, making it possible to tailor-make premiums for our warranty product.” This telematics-based warranty cover is a world-first, with up to 100% vehicle servicing discounts for driving well.

• Overall a quarter of extremities due to the COVID-19 impact but in line with domestic motor industry expectations and global trends in other major vehicle manufacturing countries
• Second quarter 2020 industry employment reflected a decline of 467 jobs to reach 29 529 positions at end June 2020
• Industry capacity utilisation levels in the various segments reflect the impact of the COVID-19 country lockdown restrictions on the automotive industry as well as the ongoing recessionary economic climate in the country during the quarter
• Aggregate capital expenditure by the major vehicle manufacturers in 2019 recorded its second highest level on record at R7,274 billion
• All vehicle segments reflected massive year-on-year declines during the quarter, linked to the temporary closure of the entire motor industry during the quarter due to the COVID-19 country lockdown restrictions as well as in mirroring the current negative economic growth rate in the country as a leading economic indicator
• Aggregate new vehicle sales registered the biggest quarterly decline on record with the second quarter 2020 reflecting a massive fall of 63,4% compared to the second quarter 2019, which exceeds the 34,8% decline experienced in the first quarter 2009 as a result of the global financial crisis by far
• With the easing of COVID-19 lockdown restrictions in South Africa and abroad, expectations are for the domestic new vehicle market and export sales to improve during the second half of the year, but it is anticipated that the new vehicle market could drop back to the levels of 20 years ago

The A4 represents the core of the Audi brand – after four years in the making, the successful midsize Sedan is now tauter, sportier and more intelligent than before. Its exterior has evolved into Audi’s new design language and the introduction of the large MMI touch display offers the kind of operating experience that customers will be familiar with from their smartphone. Further to this, the new Audi A4 is the brand’s first model to usher in fully integrated connectivity functions with Audi connect, thereby enabling safety and service; security and convenience as well real-time infotainment functions to the driving experience. The engine options now come with a mild-hybrid system (MHEV) which allows for efficiency and comfort from broad-based electrification. This combination of advanced design, new technology, an efficient and connected driving experience, makes the product improvement on the Audi A4 quite a substantial package in the premium B-Sedan segment.

Sporty look: the exterior design The midsize model looks even more dynamic and sophisticated thanks to the sportier design highlights. The Singleframe grille is now broader and flatter; horizontal lines emphasize the width at the front and rear. The side view is defined by the distinctive muscles above the fenders and the lower set shoulder line in between. They form strong contours above the wheels and make the quattro genes outwardly visible.

LED headlights now come standard in the Audi A4 and are available in different variations. The 35 TFSI features low beam, high beam and daytime running lights in LED technology. The 40 TFSI and S4 will feature a higher version of LED including a different daytime running light design and dynamic indicators for the rear; also available optionally is the top-of-the-line Matrix LED headlights with fully automatic high beam.

The equipment line concept is equally new: standard, Advanced and S line are now available for the exterior, not to mention the independent look of the S model with the standard high gloss styling package to accentuate it’s exterior look. Customers can choose from 12 paint colours, including a new Terra Grey colour option. When it comes to the wheel options, 17” size is configured as standard on the entry trimline and a 18” standard wheel size on the Advanced and S line trims. There is an option to upgrade to 19” for a further sportier look. The Audi S4 offers 19” wheels as standard with a choice of three designs.

In the calmly styled interior of the Audi A4 the horizontal lines also convey the overall impression. In the centre of the instrument panel, slightly tilted toward the driver, is the large and new MMI touch display, the control centre for the new operating system. Interior customisation to standard seating is available in a variety of leather/leatherette colour combinations. The S line interior package can be combined freely with the exterior lines and comes with Fine Nappa leather with S embossing. While ambient LED interior lighting is standard, the contour/ambient lighting package adds highlights to the interior in the dark for a very premium finish and is included as part of the Technology Package.

Cutting edge technology and connectivity With its new MMI system, the highly connected Audi A4 offers a user experience similar to a contemporary smartphone. An MMI touch display with acoustic feedback replaces the functions of the previous rotary/pushbutton control on the centre tunnel console. The high-resolution TFT display measures 10.1 inches. Its graphics are deliberately clean and cut-down; the menu structure with its tight hierarchies is tailored to user expectations and facilitates ease of use. The MMI search is based on free text input and returns hits rapidly. The natural-language voice control, another function of the new system, understands many of the phrases used in everyday speech. Audi smartphone interface (which enables Apple CarPlay and Android Auto) is also standard on all models within the range.

The navigation in the Audi A4 is now even more versatile and more user-friendly with the optional Audi Technology Package which now includes MMI navigation plus, MMI touch and the full functionality of Audi connect. As Audi’s first model range to usher in fully integrated connectivity, the Audi connect portfolio includes a host of online services which offer advanced infotainment, navigation and Car-to-X services which take advantage of the swarm intelligence to service, safety and convenience built into the connected A4.

Audi connect takes the comfort, enjoyment and safety of driving the new Audi A4 to a whole new level. The technology focuses on integrating the structures that use online connectivity with the vehicle, to provide real-time information and multiple digital functions. This includes delivering internet services to the car via an embedded sim (installed directly into the vehicle) and used through the myAudi app. When inside the vehicle, the Audi MMI (multimedia interface) and Audi virtual cockpit becomes the mechanic of use.

myAudi app is the central nervous system for Audi connect and allows digital access to the vehicle, anywhere and at any time. It is through this point that the driver can access important vehicle information, manage data and configure and set up certain services. The driver will be able to call up real-time information about the vehicle and keep an eye on the fuel level, range, service appointments, warning messages and other function

The Car2X services of Audi connect will include:

• Safety and service features (licenced for 10 years and standard on the Audi A4) will support the driver in the event of damage, breakdown or minor accidents. This enables an emergency call or roadside assistance directly from the vehicle in order to access emergency towing, ambulance, police or fire brigade support. Notification of when a service is due is also integrated into the functionality and will trigger an automatic prompt to the registered Audi Dealer.
• Security & convenience services (part of the optional Technology Package) will include remote functions (model-dependent) that network the vehicle with the smartphone. This will allow the vehicle to be protected against unauthorised access, giving the driver control of selected vehicle functions by conveniently using the myAudi app. Features include car finder, remote lock/unlock, geo-fencing/speed alert and theft/alarm notification. A vehicle status report for information like the oil or fuel levels, mileage or service intervals are easily viewed on the smartphone as well.

On the other hand, the following infotainment services as part of Audi connect (requires MMI navigation plus as part of the optional Technology Package) will offer real-time information for navigation and infotainment. This includes:

• Live and integrated Google Earth navigation and traffic information allow the driver to easily plan trips through the myAudi app and send destinations and routes directly to the vehicle.
• Live information around points of interests (trading hours, parking availability), traffic information and weather updates are also included.

These features are available through an embedded e-SIM and data is freely available for a period of 3 years. Audi connect, navigation and infotainment all run through the MMI which features a new main unit. The third-generation modular infotainment platform MIB 3 delivers phenomenal computing power. It works with an equally new, spatially separate communication box that bundles all connectivity tasks – such as telephony or the Audi connect services – and incorporates the Wi-Fi hotspot. The optional hardware modules include the Audi phone box and the Bang & Olufsen 3D Premium Sound System in the front.

Two instrument cluster variants are available: standard is the analog driver information system with colour display, or the all-digital Audi virtual cockpit plus. The driver can operate the 12.3-inch display with full HD resolution using the multifunction steering wheel with a choice of three views.

The Audi S4 TFSI The 3.0 TFSI offering follows from the previous generation Audi S4. It combines sports car performance with good levels of efficiency and also impresses with high power, ample torque, spontaneous response and a sonorous sound. The direct petrol injection engine with turbocharging has an output of 260 kW and produces a hefty torque of 500 Nm from 1,370 to 4,500 rpm. The turbo V6 engine accelerates the Audi S4 from 0 to 100 km/h in 4.7 seconds, and up to an electronically governed top speed of 250 km/h. In the new S4, a fast and smoothly shifting eight-speed tiptronic handles the power transfer. Its lower gears have short, sporty ratios, while the upper gears are long to reduce revs and fuel consumption. The quattro permanent all-wheel drive makes a large contribution to the sporty handling of the S4. In normal driving, it distributes engine forces with a slight emphasis of the rear wheels – if necessary the majority of forces can be directed to the axle with better traction.

Local packages: offering simplicity The new Audi A4 range will offer the package concept as introduced on other new models launched in South Africa. The concept aims to reduce complexity when ordering a new vehicle, considering that a customer is generally faced with a long list of options to choose from. It classifies key options according to a specific customer need and offers a straight-forward value proposition that is easy for a customer to understand. These packages have been defined by a combination of customer preferences as well as strategic options which aim to highlight Audi’s uniqueness or technology enhancements.

The packages include:

• Comfort
• Technology
• Sport
• Lights (35 TFSI only)
• Assistance / City Assistance / Lane Assistance

Within each package structure is a few options suited to the particular proposition. Market introduction and pricing The Audi A4 range is currently available for sale at all Audi Dealerships in South Africa.

• Audi A4 35 TFSI S tronic R 644,000
• Audi A4 35 TFSI Advanced S tronic R 663,000
• Audi A4 40 TFSI S tronic R 681,500
• Audi A4 40 TFSI Advanced S tronic R 700,500
• Audi A4 40 TFSI S line S tronic R 726,500
• Audi S4 TFSI 260kW quattro tiptronic R 944,500

All models come standard with the 5 year / 100 000km Audi Freeway plan, inclusive of all taxes.